Privacy Policy

Effective Date: March 2026

Birch Shore Primary Care is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy outlines how we collect, use, and protect information gathered through our website.

1. Information We Collect

We may collect the following types of information:

Personal Information:

Name
Email address
Phone number
Information submitted through contact or inquiry forms

Health Information (if submitted):

Limited health-related information you voluntarily provide through forms or communication secure channels on this website including insurance information.

Automatically Collected Information:

IP address
Browser type and device information
Pages visited and time spent on the site
Referring website

This information may be collected using tools such as Google Analytics to help us understand how visitors use our site.

2. How We Use Your Information

We use the information we collect to:

Respond to inquiries and appointment requests
Provide and coordinate care services
Improve website functionality and user experience
Monitor website performance and usage trends
Communicate with you regarding services, if requested

3. HIPAA and Protected Health Information (PHI)

Birchshore Primary Care is committed to complying with the Health Insurance Portability and Accountability Act (HIPAA).

If you submit health-related information through our website, we will take reasonable steps to safeguard that information in accordance with applicable privacy and security standards.

However, please note:

Not all communication channels on this website may be fully secure for transmitting sensitive health information
For detailed medical concerns or sensitive information, we recommend contacting our office directly or using a secure patient portal when available

4. Third-Party Services

We may use third-party services to support our website and operations, including:

Google Analytics (for website analytics)
Scheduling, communication, or patient management platforms

Some third-party services may have access to your information as necessary to perform their functions. These providers are expected to maintain appropriate safeguards.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

Enhance user experience
Analyze website traffic
Improve performance

You can manage or disable cookies through your browser settings.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including Protected Health Information where applicable. However, no method of transmission over the internet is completely secure.

7. Your Privacy Rights

You may have the right to:

Request access to your personal information
Request corrections to your information
Request deletion of your data, where applicable

To make a request, please contact us using the information below.

8. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

9. Changes to This Policy

If you have questions about this Privacy Policy or how your information is handled, please contact:

Birch Shore Primary Care
3021 Schoedel Rd. Manistee, MI 49660

(231) 397-9229